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Dripping Springs Independent School District, TX

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Branding/Logo

In 2015, Dripping Springs ISD convened a committee of parents and staff to work with a consultant in the development of a new brand for the district. As a result of this work, the district has created a new brand that represents our district and our goal of personalized learning. A brand represents the way that the district wants to be identified … what sets Dripping Springs ISD apart from other districts.

At Dripping Springs ISD, we don’t just provide the children of our community with an education; we provide a signature education that reaches each student as an individual and connects each student with his or her passions. This type of learning environment will help students reach their unique and individual potentials.

The rollout of the new brand was timed to coincide with the introduction of the 2016-21 strategic plan. The district will introduce both during the spring of 2016, and full implementation of the plan will begin with the 2016-17 school year.

Also available is a style guide that defines proper usage of these marks. The DS “paw” logo continues to be the athletics logo for Dripping Springs High School and Dripping Springs Middle School.

Introductory video for new brand and strategic plan:


There are two graphic representations of this concept: a signature logo and a stamp logo.





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DSISD - 510 W. Mercer St. - Dripping Springs, TX 78620 - Ph: 512.858.3000 - Metro: 512.465.6100 - Fx: 512.858.3099